Branding (Wordmark, Visual Direction, Colour Palette, Copy)
Photography
Social
This is an ongoing project for my client, The Addy Club, that has consisted of creating a brand identity, print materials, copy, a consistent visual language, and a social media plan.
The Addy Club is an experimental resource space for late-diagnosed, confident and capable women with ADHD. It was founded by a female friend of mine as a result of her journey with late diagnosis (an issue unfortunatley all too common, especially amongst women). Their mission is to help young neurodivergent women in their post-secondary and early professional years redefine and reclaim what it means to live, work and study with Adhd. They aim to help break down the stigma, democratize information and create a sense of belonging for those navigating Adhd diagnoses in the later stages of their youth and early adulthood.