Olivia Young
Olivia Young (she/her) is a broad-minded Graphic and Brand Designer based in Toronto. She specializes in brand identity, visual communication, UX/UI and building strong brands through thoughtful strategy and storytelling.
Rebranding
Repositioning
Out of Home Ads
Brand & Market Research
Social
In Collaboration with
Robyn Eugeino
The goal of this repositioning was to improve EOS’s brand perception towards old fans and newer customers and increase their market share in the personal care market. The aim was to take an outdated brand that people didn’t trust anymore due to PR scandals about the quality of previous products, and position it with new product offerings that are more reflective of the current interests of the target audience and younger newcomers.
This looks like a simplified bodycare “base-products”, with customizable added scents for those who love fragrance or those who prefer to keep things simple.
The proposal of interactive brand experiences, such as, campaign filters for socials and an in-person rebrand summer pop-up shop were introduced to help create tangible and personalized experiences.