Rebranding
Brand & Market Research
Out of Home Ads
Social
In Collaboration With
Nina Hidaka
The purpose of this rebrand was to simplify the members experience and attempt to attract a more expansive target market, specifically young adults and families.
With that said, in expanding the target audience we also took careful consideration not to drive away the current one, the people who built Karma from day one. To keep that balance, this is what we created.
Concept Moodboard
Photography Direction