Olivia Young
Olivia Young (she/her) is a broad-minded Graphic and Brand Designer based in Toronto. She specializes in brand identity, visual communication, UX/UI and building strong brands through thoughtful strategy and storytelling.
Rebranding
Out of Home Ads
Brand & Market Research
Web Design
Social
In Collaboration with Nina Hidika
The purpose of this rebrand was to simplify the members experience and attempt to attract a more expansive target market, specifically young adults and families.
With that said, in expanding the target audience we also took careful consideration not to drive away the current one, the people who built Karma from day one. To keep that balance, this is what we created.
*All the copy was written by Nina and I aside from the website.
Concept Moodboard
Photography Direction