2022
- Paid Social Ads
- Brand Identity Design
- Copywriting
Some highlights of my role were brainstorming, writing for, designing and producing monthly digital ad campaigns, conducting UX interviews, and leading the redesign of the marketing website homepage. Through this work, I played a key role in evolving and strengthening the visual identity of the Rhenti brand, refining elements such as illustration, UX, graphic style, typography, colour, and photography direction.
Key projects included:
- Marketing Homepage Redesign
- Monthly Pais Social Ad Campaigns
- Team Merchandise Design
The ask for this project was to design and remodel the main marketing site for the Property Owner portion of the Rhenti platform. Collaborating with the director of product design, I led the remodeling of the the site in a manner that felt more approachable to this target audience, and that was more user friendly and direct in terms of visually portraying what it is that Rhenti can do for them.
Monthly Paid Meta Ad Campaigns
Monthly Meta Ad Campaigns
Team Merchandise Design
OOH Promotional Mailers